# Training Crucial Influence
_Behavior change is a science. Learn how the six sources of influence break through blockages that stop everyone else, and start movement where others stall._

**Provider:** Epic People · **URL:** https://www.epicpeople.nl/en/training/training-crucial-influence
**Duration:** 1 dag
**Price:** €795

## Description
Most change efforts fail because they lean on a single source of influence: just a training, or just a new tool. Crucial Influence is built on fifty years of social science research and shows you how to design an influence strategy that actually moves people.

In one day we apply that directly to the change you are responsible for. You learn to identify the vital behaviors that drive most of the result. Then you stop pushing and start designing an environment where the desired behavior becomes the obvious choice: motivation and ability, at the personal, social and structural level.

This is the training for anyone accountable for results without the authority to demand them. You leave with an influence plan you can start on Monday.

## Audience
This training is built for:

Change managers and transformation leads who need an organization-wide change to stick.
Agile coaches who want to shift the mindset of an entire department.
Policy makers and strategists who want their plans carried out instead of filed away.
Program directors dealing with resistance across very different stakeholders.

## Structure
Morning — The diagnosis. You name the vital behaviors behind your change effort and map where it is stalling right now, in the personal and social domain.

Afternoon — The strategy. You add the structural sources (rewards and environment) and combine all six sources into one coherent influence plan for your own case.

## Approach
Classroom-based, in groups of four to twenty participants. One intensive day, roughly 40% theory and 60% work on your own case: short knowledge blocks, video cases from real change efforts, diagnostic exercises in pairs, peer consultation on each other's challenges and direct coaching from the trainer. You will receive the workbook, a canvas for your influence plan and access to the digital learning environment. You finish with the Epic People certificate of participation.

## Upcoming dates
- 9/6/2027 — Epic People

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Epic People · info@epicpeople.nl · +31 (0)20 737 0335 · Entrada 500, 1114 AA Amsterdam-Duivendrecht
Full page: https://www.epicpeople.nl/en/training/training-crucial-influence