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Crucial Influence — first chapter
The book formerly titled Influencer. On the six sources of influence.
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On why entrenched behaviour does not change just because you talk about it better. The chapter introduces the idea that every behaviour change draws on six sources of influence — and that most efforts use only one of them. Note: the first two editions of this book were published as Influencer; from the third edition onwards it is titled Crucial Influence.
What this chapter covers
- Why well-intentioned change programmes stall
- The six sources of influence: personal, social and structural
- What people who actually change behaviour do differently
- How to pick the handful of behaviours that carry the rest
Who it is for
Leaders, change agents and coaches responsible for behaviour that has to shift and stay shifted.
Reading the chapter is one thing. Doing it differently on Monday is another.
In the training you practise the skills from this book on your own situations, until you actually use them under pressure.
Crucial Influence®